Marketing

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10 tips to make your small business website a success

These 10 tips will help you understand what’s involved in a website build, and make sure your website can achieve your goals.

6 tips for small business success in 2022

Ross Cameron from Cameron Research discusses the sentiment and priorities of small business owners going into 2022 and how to navigate potential challenges.

Why your website is your best salesperson

Great sales success and conversion sits at the website stage of the sales funnel process. Here's how to optimise your small business website to turn visitors into customers.

Clubhouse: Is the latest social media trend right for your business?

The newest social media platform to climb the popularity ladder has taken the social world by storm. It launched in April 2020 and gained traction fast....

How to respond to negative online reviews

It’s happened. Your previously untarnished record of 4 and 5-star reviews has taken a hit after a dissatisfied (to put it lightly) customer left...

7 undercover ways to find fresh content marketing ideas

Often, just the thought of having to come up with content ideas is the thing that leads us to do just the opposite – stare at a blinking cursor on...

3 marketing automation strategies every business should use

No one is a stranger to marketing automation. It is employed by every industry and we all encounter it every day. Chances are you’ve received an automated...

How to build your brand with podcasts

Whether you’re interested in true crime, history, technology, movies, music, business or really any other topic you can think of, there is a podcast...

How a professional business “namer” comes up with ideas

My name is Ben, and people pay me to name things for them. As a matter of fact, I named the cafe I am currently writing this article in. I’ve also named...

Why unboxing should be part of every online retailer’s marketing strategy

The bulk of packages that Australia Post delivers in December are bound for Christmas trees all over Australia. In each package that you send out to your...

A starter’s guide to paid search ads

Do you remember this line from the film Field of Dreams? “If you build it, they will come.” This may have been true for Kevin Costner, but for business...

How to get better PR: Tips from the media

Want more PR? Here’s how to pitch for it. PR specialist Mel Jansen asked the pros at four major media outlets for their tips to make your PR pitch stand...