Marketing

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3 marketing automation strategies every business should use

No one is a stranger to marketing automation. It is employed by every industry and we all encounter it every day. Chances are you’ve received an automated...

How to build your brand with podcasts

Whether you’re interested in true crime, history, technology, movies, music, business or really any other topic you can think of, there is a podcast...

How a professional business “namer” comes up with ideas

My name is Ben, and people pay me to name things for them. As a matter of fact, I named the cafe I am currently writing this article in. I’ve also...

Why unboxing should be part of every online retailer’s marketing strategy

The bulk of packages that Australia Post delivers in December are bound for Christmas trees all over Australia. In each package that you send out to your...

A starter’s guide to paid search ads

Do you remember this line from the film Field of Dreams? “If you build it, they will come.” This may have been true for Kevin Costner, but for business...

How to get better PR: Tips from the media

Want more PR? Here’s how to pitch for it. PR specialist Mel Jansen asked the pros at four major media outlets for their tips to make your PR pitch stand...

Top three marketing tips from an international entrepreneur

After many years working in media, Mellissah Smith realised she needed a change. She craved a marketing job that would allow her to work behind the scenes...

Try these eight tips to get more people reading your LinkedIn posts

The professional-social network of LinkedIn can be a fickle beast for businesses, because despite the platform’s functionality being similar to that...