Advice from business leaders and industry experts
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Business Victoria | 5 March 2021
The newest social media platform to climb the popularity ladder has taken the social world by storm. It launched in April 2020 and gained traction fast....
Business Victoria | 3 February 2021
It’s happened. Your previously untarnished record of 4 and 5-star reviews has taken a hit after a dissatisfied (to put it lightly) customer left...
Sandra L Muller | 3 February 2021
Often, just the thought of having to come up with content ideas is the thing that leads us to do just the opposite – stare at a blinking cursor on...
Business Victoria | 10 November 2020
Since the coronavirus (COVID-19) pandemic reached Australia, our small businesses have carried a large burden. Now as Victorian businesses start to reopen...
Greenfish Marketing | 16 October 2019
No one is a stranger to marketing automation. It is employed by every industry and we all encounter it every day. Chances are you’ve received an automated...
Business Victoria | 1 October 2019
Whether you’re interested in true crime, history, technology, movies, music, business or really any other topic you can think of, there is a podcast...
The Thought Police | 21 August 2019
My name is Ben, and people pay me to name things for them. As a matter of fact, I named the cafe I am currently writing this article in. I’ve also...
Australia Post | 28 November 2018
The bulk of packages that Australia Post delivers in December are bound for Christmas trees all over Australia. In each package that you send out to your...
Trishan Naidoo | 23 July 2018
Do you remember this line from the film Field of Dreams? “If you build it, they will come.” This may have been true for Kevin Costner, but for business...
Mel Jansen | 16 May 2018
Want more PR? Here’s how to pitch for it. PR specialist Mel Jansen asked the pros at four major media outlets for their tips to make your PR pitch stand...
Business Victoria | 3 January 2018
After many years working in media, Mellissah Smith realised she needed a change. She craved a marketing job that would allow her to work behind the scenes...
Business Victoria | 10 October 2017
The professional-social network of LinkedIn can be a fickle beast for businesses, because despite the platform’s functionality being similar to that...