Marketing

With more and more aspects of our lives going online, it’s no surprise that digital advertising has overtaken TV advertising with a $30 billion larger...

The newest social media platform to climb the popularity ladder has taken the social world by storm. It launched in April 2020 and gained traction fast....

It’s happened. Your previously untarnished record of 4 and 5-star reviews has taken a hit after a dissatisfied (to put it lightly) customer left...

Often, just the thought of having to come up with content ideas is the thing that leads us to do just the opposite – stare at a blinking cursor on...

No one is a stranger to marketing automation. It is employed by every industry and we all encounter it every day. Chances are you’ve received an automated...

Whether you’re interested in true crime, history, technology, movies, music, business or really any other topic you can think of, there is a podcast...

My name is Ben, and people pay me to name things for them. As a matter of fact, I named the cafe I am currently writing this article in. I’ve also named...

The bulk of packages that Australia Post delivers in December are bound for Christmas trees all over Australia. In each package that you send out to your...

Do you remember this line from the film Field of Dreams? “If you build it, they will come.” This may have been true for Kevin Costner, but for business...

Want more PR? Here’s how to pitch for it. PR specialist Mel Jansen asked the pros at four major media outlets for their tips to make your PR pitch stand...

After many years working in media, Mellissah Smith realised she needed a change. She craved a marketing job that would allow her to work behind the scenes...

The professional-social network of LinkedIn can be a fickle beast for businesses, because despite the platform’s functionality being similar to that...