Business Victoria Hub

Advice from business leaders and industry experts.

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How a professional business “namer” comes up with ideas

My name is Ben, and people pay me to name things for them. As a matter of fact, I named the cafe I am currently writing this article in. I’ve also...

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Why unboxing should be part of every online retailer’s marketing strategy

The bulk of packages that Australia Post delivers in December are bound for Christmas trees all over Australia. In each package that you send out to your...

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How to get better PR: Tips from the media

Want more PR? Here’s how to pitch for it. PR specialist Mel Jansen asked the pros at four major media outlets for their tips to make your PR pitch stand...

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Top three marketing tips from an international entrepreneur

After many years working in media, Mellissah Smith realised she needed a change. She craved a marketing job that would allow her to work behind the scenes...

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