Articles by Irwin Hau

Irwin is a digital business consultant and the founder of Chromatix, a multi-award-winning web design and conversion agency based in Melbourne. Since opening shop in 2009, he has led the agency to amass over 80 awards and mentions for its work in digital, web design and development within 8 years. Prior to starting his own business, Irwin spent 3.5 years working in Melbourne’s top 2 advertising agencies, and 21 years moonlighting as a close-up magician. It’s not unheard of for him to do a card trick or two during meetings to help break down complex concepts.


10 tips to make your small business website a success

These 10 tips will help you understand what’s involved in a website build, and make sure your website can achieve your goals.

Why your website is your best salesperson

Great sales success and conversion sits at the website stage of the sales funnel process. Here's how to optimise your small business website to turn visitors into customers.