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Articles by Irwin Hau

Irwin is a digital business consultant and the founder of Chromatix, a multi-award-winning web design and conversion agency based in Melbourne. Since opening shop in 2009, he has led the agency to amass over 80 awards and mentions for its work in digital, web design and development within 8 years. Prior to starting his own business, Irwin spent 3.5 years working in Melbourne’s top 2 advertising agencies, and 21 years moonlighting as a close-up magician. It’s not unheard of for him to do a card trick or two during meetings to help break down complex concepts. You can find him at or check out


Why your website is your best salesperson

With more and more aspects of our lives going online, it’s no surprise that digital advertising has overtaken TV advertising with a $30 billion larger...